
WHY MANAGEMENT - MADE IN BRAZIL?
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Brazil is a nation that has experienced an economic rollercoaster over the decades. Between plans, tables and economic conversions to combat hyperinflation, a unique narrative emerged that is now explored in the book "Management - Made in Brazil".
This groundbreaking work delves into the intricate stories of economic challenges, resilience, and ingenious solutions that have shaped not only the country's economy but also its distinctive approach to management.
A crucial milestone in this journey was the Plano Real, a smart strategy that not only stabilized the economy but also paved the way for a revolutionary management mindset.
The book highlights how this plan was not just an economic measure, but a watershed that transformed the way Brazilians view administration.
By exploring Brazil's unique history, the author highlights how the intuitive and creative management adopted by Brazilians generated brilliant executives, whose impact resonates globally. Jorge Paulo Lemann, from Abinbev, and Henrique Meirelles, ex-international president of Bank Boston, are inspiring examples of leaders who have followed an extraordinary path, shaped by experience and Brazil's challenging environment.
The book not only describes the evolution of administration in Brazil, but also delves into the success stories that this unique approach has generated.
ISBN | 9788576510345 |
Number of pages | 381 |
Edition | 2 (2020) |
Format | A5 (148x210) |
Binding | Paperback w/ flaps |
Colour | Black & white |
Paper type | Coated Silk 90g |
Language | English |
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