Codesigners (English)

Introduction to the Design Spiral: A participatory and iterative method for creating Interfaces, Products, and Services

By Andrei Gurgel

Book Code: 558009

Categories

Design, Technology & engineering, Art

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Synopsis

In this book, Andrei Gurgel presents an approach to Design based on his extensive experience of over 25 years working exclusively with digital solutions. He believes that collaboration is crucial for creating more effective products and services and argues that participatory approaches go beyond simply involving "users" in the process of verifying and improving systems. According to him, all people impacted by a solution should be considered, not just the users. Therefore, he argues that the concept of User Experience needs to be revised to encompass Interconnected Experiences, rather than focusing solely on the individual perspective. The approach takes the form of a spiral because the Design process is cyclical and evolutionary, with interrelated stages and multiple possibilities for action in each of them. "Codesigners" is an opportunity to reflect on the responsibilities involved in the conception and optimization of interfaces, products, and digital services. The book provides a solid theoretical foundation, offering a clear and applicable understanding of the Design Spiral. This approach enables you to efficiently and collaboratively apply this simple framework to guide a design project alongside the other codesigners involved.

Features

ISBN 9786500713589
Number of pages 300
Edition 2 (2023)
Format 16x23 (160x230)
Binding Paperback w/ flaps
Paper type Cream
Language English

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Andrei Gurgel

Andrei Gurgel atua como Designer de Produtos Digitais desde 1997, com sólida experiência nas áreas de Design de Interfaces, Produtos e Serviços. É formado em Sistemas de Informação pela Universidade Potiguar (2000) e possui Mestrado em Design pela Universidade Federal do Rio Grande do Norte (2014).

Ao longo de sua trajetória, colaborou em projetos de destaque para empresas como Prism.ai, Nickelodeon, Toyota USA, Paramount Pictures, Rede Globo, SAVVI Financial USA, Sony Entertainment Television, Universal Studios, Sony Pictures, entre outras.

Desde 2006, Andrei trabalha remotamente com equipes internacionais. Em 2017, integrou a Toptal, empresa norte-americana especializada na formação de equipes de tecnologia altamente qualificadas. Lá, atuou como Designer de Produtos Digitais e, a partir de 2021, como Diretor de Design, liderando projetos globais e estruturando times distribuídos.

Em 2025, assumiu a posição de Lead Designer na SkyDaddy, uma startup norte-americana que combina Inteligência Artificial e Robótica para criar soluções inovadoras voltadas ao bem-estar social.

UXlab Design: www.uxlabdesign.com.br

UXlab Design: www.uxlabdesign.com.br

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